How will you build a strong in-house marketing? Why not just hire an agency to market your business?
Let me answer that question. In-house marketing is better when they trained well by a colleague with strong background in marketing, be it social media, pay per click ads, online marketing, etc. In-house marketing is also more affordable than agency set-up.
Building a powerful in-house marketing is not an easy feat, you need to utilise every resources that you have and keep on updating yourself regarding the latest marketing strategies to up your game. Just keep up the pace and you will definitely see awesome results.
Hire the right person
Do the interview well, look a person who specialized in marketing ask them whether they have the experience to market a brand, and what will they do such as strategies to build your online presence.
Make a small group
Start with a small goal-oriented team rather than creating a huge team. Delegate tasks on the appropriate person depending on their set of skills. This will be more effective than delegating tasks to those who are not passionate on that tasks.
Train your marketing team
Make sure to have a training time for your marketing them to make sure they are armed and ready to grow your company. You can hire a mentor or buy training courses online. This can definitely hone their skills and be prepared for any endeavor that they will face along the line. Well trained team is very powerful and you will definitely see some outstanding results that you have never imagine.
Assign their workload
Make sure that you have assigned their workload for marketing task and they can do it on time, and make sure you help them to share your thoughts and idea that what you want for the company to do.
Having an in-house marketing team has so many benefits, with the right mentor or proper training provided they can be a marketing rock start in your company who will help you build and spread awareness of your business online.